Aussie brand’s biodegradable and ‘toilet flushable’ tofu cat litter hailed as ‘game

Did you know that traditional cat litter, made from clay, can sit in landfill for thousands of years?

With nearly five million pet cats living in Australia, the amount of kitty litter, literally littering the environment is not a very savoury thought.

But that’s where the eco-conscious and pet-friendly folks at Michu come in.

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The brand - founded in Melbourne in 2019 and named after an adventurous cat of the same name - was designed to solve the problem of everlasting cat litter.

Its flagship brand is still its Natural Clumping Tofu Cat Litter which is bio-degradable and even flushable.

Coming in a variety colours and scents including peach, green tea and ocean fresh, its amazing odour control and easy clean-up features make it a top choice for any eco-conscious pet owner.

Liquid is trapped instantly on contact with the litter pellets, forming discreet clumps that do not break apart, even during removal from the tray with a litter sieve or scoop.

The waste dissolves instantly in water, which means it can be flushed into a toilet and “never clog”, the website states.

Almost a thousand five star reviews attest to its success.

“I’m not one to write reviews, but this litter deserves it,” wrote one happy customer.

“Michu tofu cat litter has no weird smells and is easy to scoop. My cat took to it right away, and I’ve even noticed less tracking. Simple, effective, and affordable. What more could you want?”

“The Michu tofu cat litter is a game-changer for those who want to get rid of the typical litter smell,” said another.

“It’s incredibly effective at odour control without the need for harsh perfumes or chemicals. My cat, who tends to be finicky about scented products, has had no issues at all. I’m pleasantly surprised by how fresh our litter box area smells now!”

Customers also praise the lack of dust with Michu cat litter compared to what traditional litter throws up.

“There’s no annoying dust cloud every time I pour it into the litter box,” says one cat owner.

“The clumping action is excellent, and it lasts longer than other litters I’ve tried.”

Michu has branched out into other areas too, creating toys, bedding and even treats for cats with their guiding principle being to enrich the lives of pets and their owners while caring for the planet.

“I absolutely love this modern pet lounger for my cat,” wrote one reviewer about the Michu space capsule cat bed.

“It suits my home style and decor in my home and looks like a piece of art.”

The real wood cat tower, also described as a “feline haven”, is another big win for fur-parents.

The huge, multi levelled piece, is reviewed as being “high quality”, “sturdy” and as something that looks “amazing”.

“Love this cat tree and so do my cats!” said one customer.

“It’s like a piece of artwork and looks so good in our house. So glad I found this one!”

For more information and to view the Michu range of products, head here.